AR stands for Augmented Reality. It is a technology that integrates digital information such as graphics, text or 3D models into the real world. This happens in real time through the use of computer technology, sensors and cameras. AR therefore expands the physical world with digital elements.

VR stands for Virtual Reality. It is a computer-generated environment that allows users to immerse themselves in an artificial world using special VR glasses or headsets. In virtual reality, users can interact with this artificial environment and often perceive it as real, even though it is purely digital. This is achieved by integrating 3D graphics, audio and other sensory elements that create the illusion of an all-surrounding virtual environment.

AR (Augmented Reality), VR (Virtual Reality), MR (Mixed Reality) and XR (Extended Reality) are terms that describe different reality experiences. They represent different levels of fusion between digital and real worlds, with each term covering specific technologies and application areas. Augmented Reality (AR): AR augments the real world with digital information and objects. Users continue to see the physical environment while digital elements are projected onto it. An example of AR is the display of information via a smartphone that uses the camera to display additional data about the environment. Mixed Reality (MR): MR combines real and virtual elements by integrating digital objects into the physical environment while enabling interaction with them. Users can see and interact with both the real world and virtual objects. MR creates a seamless fusion of real and virtual elements, resulting in an enhanced, interactive experience. Virtual Reality (VR): VR creates a completely artificial, virtual environment. Users are fully immersed in this virtual world and have no direct view of the real environment. VR is made possible by special glasses or headsets that focus the user’s senses on the digital environment. Extended Reality (XR): XR is an umbrella term that includes AR, VR and MR. It refers to all technologies that augment reality with digital elements (AR), replace it completely (VR) or enable both at the same time (MR).

The costs for developing VR or AR applications vary greatly depending on complexity, platform, functionality and graphics quality. Simpler applications that contain less interaction and use existing 3D models can range from a few thousand to tens of thousands of euros. For more sophisticated AR applications with special hardware or more interactive, immersive VR experiences with multiplayer functionality, the costs can be several tens of thousands to hundreds of thousands of euros. The exact cost estimate depends on the specific requirements. Feel free to contact us for a non-binding offer.

Spatial computing is the technology that enables computers to understand, process, and interact with the physical world and its environment. It combines elements of virtual reality (VR), augmented reality (AR), and mixed reality (MR) to enable seamless integration of digital information and objects into the real world. Spatial computing allows users to experience and interact with digital content in their real-world environment, creating new opportunities for applications in areas such as gaming, education, medicine, industry, and design.

Immersive means to be completely immersed or absorbed in something. In the context of technology, immersive refers to immersing users in a virtual or augmented environment where they feel as if they were really there. The term is used especially in reference to virtual reality (VR) and augmented reality (AR). These technologies create an immersive experience by engaging users' senses and transporting them into an artificial reality, be it through visual, auditory or haptic stimuli.